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Truvo [Assignment: 2012 – on-going]                                                                                                          


 

As a digital products coordinator, I am end-to-end responsible for the implementation of new digital offerings for Truvo. Digital offerings are new products that are defined and implemented in order to reposition Truvo from a traditional offline (print) publisher towards an online digital media agency targetting the SME market.

As a digital products coordinator this entails closely working product management in defining the product and product boundaries in function of business case. During an implementation phase this means selecting external partners when required, coordinating internal IT implementations for as well the front- and back-end systems. Equally ensuring training and support for the operational teams, ensuring the operational readiness by start of sales cycle.

The product portfolio that I managed were an industrialised ecommerce offering towards the SME market and an online presence and reputation tracking product.

 

  • Scope:
    • Definition of the product roadmap (www.goudengids.be)
      • Standardized eCommerce platform for small to medium companies
      • Online presence and reputation management platform
      • Product definition and business case alignement
    • Go-To-Market facilitation
    • Vendor selection / outsourcing partners selection
    • IT implementation
    • Operational product implementation
      • Manage operational readines
      • Sales training
      • Operations training
    • Post-launch product improvement roadmap
    • Technologies: Prestashop, JSON



Galeries Lafayette [Assignment: 1 year -  2011/2012]                                                                        


 

As Project Manager eCommerce platform refactoring, my task was to drive the functional perimeter in order to synchronise functional needs with hybris standard functionality. Implement Agile methodology over both the business and IT organization in order to establish a pragmatic and common project approach for eCommerce-related applications. Align business and IT and establish a governance structure in order tp grow the delivery capabilities and efficiency for exploiting eCommerce as an additional channel in the channel mix.
Pilot and coordinate development teams spread over 5 locations (Lyon, Amsterdam, Brussels, Sophia, Paris) for development based on the hybris ecommerce framework.

 

  • Scope:
    • Definition of the strategy roadmap (www.galerieslafayette.com)
    • Harvesting of the business ambitions and strategic goals by means of conducting interviews with the key stakeholders (D & C-level) within each of the business lines and establish a 3 to 5 year strategic roadmap. Translate the strategic roadmap into a technological requirements roadmap in order to be able to deliver upon the ambitions.
    • High-level technical analysis, Business analysis, Content strategy definition, Business Process definition (content creation, regulatory review, content sharing), Definition of conceptual technical architecture (allowing for localisation while maintaining re-use of the functional library), Localization process definition,(15 full-time developers)
  • Change management
    • Establish eGovernance strucuture to allow better alignement between Business and IT. Deliver the advise to create a temporary eCommerce team that acts in the future as best practice ambassadors to allow better knowledge transfer in the organization. Provide and structure the hybrid eCommerce team, around Agile  project methodology in order to introduce an iterative project approach that allows better scope and expectation management within the organization. Strong focus on change management both at Carrefour Group IT as with Carrefour business units.
  • Technologies: Hybris eCommerce, Hybris PIM, Hybris PIM, Hybris Mobile Applications

 

 


 

Carrefour Group [Assignment: 6 months – 2011]                                                                                  


 

As Program Manager eCommerce Non Food, establish the dynamics between the business organization and the IT organization to define the long term business plan and the operational approach for Carrefour’s exclusive online Non Food offering. Lead change management within the organization to establish the technology roadmap for the execution of the Non Food eCommerce ambitions. Implement Agile methodology over both the business and IT organization in order to establish a pragmatic and common project approach for eCommerce-related applications. Align business and IT and establish a governance structure in order tp grow the delivery capabilities and efficiency for exploiting eCommerce as an additional channel in the channel mix.
Grow the general ebusiness awareness and opportunities within the organization by means of business/IT alignement session within the organization. Provide knowledge transfer with regards to technology adoption and project methodology.

 

Scope:

  • Definition of the strategy roadmap
    Harvesting of the business ambitions and strategic goals by means of conducting interviews with the key stakeholders (D & C-level) within each of the business lines and establish a 3 to 5 year strategic roadmap. Translate the strategic roadmap into a technological requirements roadmap in order to be able to deliver upon the ambitions.
  • Change management
    Establish eGovernance strucuture to allow better alignement between Business and IT. Deliver the advise to create a temporary eCommerce team that acts in the future as best practice ambassadors to allow better knowledge transfer in the organization. Provide and structure the hybrid eCommerce team, around Agile  project methodology in order to introduce an iterative project approach that allows better scope and expectation management within the organization. Strong focus on change management both at Carrefour Group IT as with Carrefour business units.

 

 


Internet Architects [Interim Assignment: 1 year - 2010] 


 

Streamline and organize a production team of 25 consultants of an online marketing agency. Introduction of structured operational processes, introduction of project reporting, introduction of planning and resource allocation process, introduction of project efficiency monitoring.
Business consultancy (with e-commerce focus) for large key accounts. (Base, Socialistische Mutualiteiten)

 

  • Scope: 
    • Agile project management methodology
    • Resource allocation process definition
    • Project performance KPI definition
    • Project reporting
    • Information Architecture / Information Design / Usability Testing / Interface Design

 


 

Bpost [Assignment: 6 Months – 2010/2011]                                                        

 


 

Within the ICT department of bpost, I am responsible for analysis and design of the B2B Portal. Furthermore I analysed the possible use of Sharepoint 2010 from an overall corporate architectural point of view. It resulted in a corporate guideline that is used for the evaluation of the technical strategy and standards, for application life-cycle management aspects (application roadmaps) and for guarding the architectural quality of our applications.

 

  • Scope: 
    • establish detailed technical requirements, based upon structured harvesting of the business requirements. Project management of the roll-out for each of the business units. strong focus on change management.
  • Technologies: Microsoft MOSS 2010

 


Socialistische Mutualiteiten [Assignment: 6 Months – 2010/2011]                   


 

Definition of the strategic online approach in line with renewed customer segmentation. Support Socialistische Mutualiteiten with shifting from an online website to a Client portal approach. Support to establish the scope and mandate of the future site, inclusive of the high-level concept. Ready the organization to establish detailed wireframes and functional requirements.

 

  • Scope:
    • Develop a long-term competitive strategy for e-Commerce products, and aligning them with the overall strategy
    • Redefine online communication & marketing approach
    • Define the go-to-market model
    • Quality guardian for the application development and implementation
    • Gathering continuous intelligence on the product’s performance, customers, problems and opportunities; and initiating product improvements to meet changing market needs
    • Stimulate and advocate the e-Commerce transformation throughout the entire organisation
    • Project management and strategic coordination between the regional business units and product portfolio.
  • Technologies: MOSS 2010

 

 


 

Colruyt Group [Assignment: 1 year & 3 months – 2009/2010]                                                       


 

As Program Manager eCommerce IT, establish the technology roadmap in function of positioning and ambitions of the Colruyt Group’s multichannel strategy. Lead change management for Colruyt Group IT in order to select the appropriate e-commerce platform and select a vendor to lead the pilot implementation. Implement Agile methodology over both the business and IT organization in order to establish a pragmatic and common project approach for eCommerce-related applications. Align business and IT and establish a governance structure in order tp grow the delivery capabilities and efficiency for exploiting eCommerce as an additional channel in the channel mix.
Grow the general ebusiness awareness and opportunities within the organization by means of business/IT alignement session within the organization. Provide knowledge transfer with regards to technology adoption and project methodology.

 

  • Scope:
    • www.collishop.be (non-food)
      • Establish a short-term and mid-term roadmap. Harvesting of the business requirements, coach and guide the internal webservices business unit to deliver functional wireframes, perform usability testing by means of the support of an external agency. Project Management for the delivery version 1 and 2 of the Collishop site.
      • Definition of the strategy roadmap
      • Harvesting of the business ambitions and strategic goals by means of conducting interviews with the key stakeholders (D & C-level) within each of the business lines and establish a 3 to 5 year strategic roadmap. Translate the strategic roadmap into a technological requirements roadmap in order to be able to deliver upon the ambitions.
    • Technology Selection
      • Establish RFI and RFP for the technology selection. Coach and guide the eCommerce team in the technology selection approach. Report, inform and involve business stakeholders in the selection process. Conduct negotiations with technology vendors.
  • Change management
    Establish eGovernance strucuture to allow better alignement between Business and IT. Deliver the advise to create a temporary eCommerce team that acts in the future as best practice ambassadors to allow better knowledge transfer in the organization. Provide and structure the hybrid eCommerce team, around Agile  project methodology in order to introduce an iterative project approach that allows better scope and expectation management within the organization. Strong focus on change management both at Colruyt Group IT as with Colruyt business units.
  • Vendor Selection
    Vendor selection for the pilot implementation of the new ecommerce platform. Manage the scope and delivery of the pilot project. Assure knowledge transfer to both the ecommerce team and the IT organization.
  • Technologies: IBM WCS, IBM PCM, Oracle Fatwire, OracleDB, HTML5, Adobe Indesign, Hybris PIM, Hybris eCommerce, Oracle ATG commerce

 


 

www.billy.be [Assignment: 12 months – 2008]                                                                             


Delivery-focussed project Management of a complex e-commerce environment (front-end & back-end) of newly launched prepaid virtual credit card.

 

Scope:

  • Develop a long-term competitive strategy for e-Commerce products, and aligning them with the overall strategy
  • Redefine online communication & marketing approach
  • Develop business plans including product definition, client segmentation and business case
  • Define the go-to-market model
  • Quality guardian for the application development and implementation
  • Gathering continuous intelligence on the product’s performance, customers, problems and opportunities; and initiating product improvements to meet changing market needs
  • Stimulate and advocate the e-Commerce transformation throughout the entire organization

 


 

KBC [Assignment: 3 months – 2008]                                                                                                              


 

Project definition and project management of a KBC-branded radio-channel, focusing on establishing a segmented, qualitative, recurring marketing delivery channel.

 

Scope: project definition & KPI definition. Project management of the implementation of the online KBC branded radio-channel.

Technologies: Flash development, Streaming Audio, HTML5

 


 

One Agency production streamlining [Assignment: 2 years – 2007/2008]                                    


 

Streamline and organize a production team of 45 developers/designers of an online marketing agency. Introduction of Agile project management approach, introduction of project reporting, introduction of planning and resource allocation process.

 

Scope: Agile project management methodology, Resource allocation process definition, project performance KPI definition, project reporting

 

 


Connections [Assignment: 1 year - 2008]


 

Connections is the number 3 travel provider in the Benelux. The assignement consisted in re-engineering the current website to ensure their support their ambition in becoming the number 1 e-commerce player in the Benelux.

The scope has been to set-up a platform to support their business ambitions providing the ability to deliver a renewing, user-focussed booking interface on an already dominant online vertical market.

 

scope: User High-level technical analysis, Business analysis, Content strategy definition, Business Process definition

(content creation, regulatory review, content sharing), Definition of conceptual technical architecture, User profiling and segmenting, Implementation project management

 

Technologies: HTML5, Flash development, Responsive development, PHP, Drupal

 

Fortis Merchant & Commercial Banking [Assignment: 18 months – 2006/2007]!                     

 

Roll-out of the successful merchant banking portal towards the other Fortis product divisions.

 

Scope: Project management of the roll-out for each of the business units.

  • Employee Portal Scope Definition:
    Definition of the full scope of the Employee Portal for MB and CB, based on interviews with MB and CB representatives, and based on existing intranet/employee portal visions within MB and CB. The result is a common Employee Portal Scope that will counter the common CSTP for the internal side.
  • Employee Portal Application & Functionality Portfolio Definition:
    The listing of the application and functionality requirements for the common employee portal, in order to address the day-to-day needs of internal profiles, based on the different user-profiles who will use the common portal.
  • Employee Portal Content Portfolio Definition:
    The listing of the content (information & data) that will have to be accessible through the common Employee Portal in order to address day-to-day needs of internal profiles.
  • Employee Portal processes & workflow definition:
    Clear definition of the underlying processes and workflows necessary to operate and fuel the Employee Portal on a daily basis, and to insure quality, accuracy and speed of access for the Employee Portal
  • Employee Portal Usability:
    Definition of the usability requirements for the employee portal, including look & feel, design and demonstration mock-ups that will showcase the Employee Portal functionality and usability.



 

 Partena [Assignment: 2 years – 2006/2007]


 

Definition of the strategic online approach in line with renewed customer segmentation. Support Partena with shifting from an online website to a Client portal approach. Project Management support in order to help Partena

in the realization of the new client portal.

 

Scope: redefine online communication & marketing approach. Project management of the implementation of the new website and strategic coordination between client portal and employee portal.

 


 

Siemens – Mobile Working Framework Concept [Assignment: 6 months – 2008]


 

The scope of the assignment was to exploit the Microsoft Product Suite (MOSS 2007, Groove 2007, Communications Server) in a context of creating a platform to Support Mobile Working.

 

A three phased approach was used:

  1. Creation of a “sellable story” (=high-level functional scope)
  2. Creation of demo scenario storyboards
  3. Functional design

 

  1. Sellable story

During the initial phase the Mobile working ambitions were defined as creating a platform whereby 5 different profiles needed to be supported during their interactions while being on the move. The ambition was to ensure that resources (documents, knowledge base, etc) are efficiently accessed, distinguishing documents that are most likely to be relevant from those that are less likely to be relevant.

The ambition was defined as creating an environment where productivity is improved by connecting people with people, information and business processes through easy to use integrated tools.

 

A business case was developed by defining KPI’s to demonstrate the successful achievement of the ambitions. They were defined in following categories:

  • Reduced physical storage
  • Controlled content lifecycle
  • Maintained regulatory compliance
  • Enhanced decisions
  • Increased collaboration
  • Increased business continuity

 

  1. Creation of demo storyboards

Detailed user profiles and user scenarios were developed as a support for the realization of detailed clickable functional wireframes. Ultimately a technical proof of concept was developed to demonstrate the platform capabilities.

 

  1. Functional Design

The functional design was achieved by mapping functional needs on standard functional components in the variety of applied toolsets. The aim was to achieve a standardized platform with as little customization as possible.

 

Technologies: Full Microsoft technologies, MOSS2007

 

 


 

Janssen Cilag [Assignment: 16 months – 2006/2007]                                                                 


 

Various specialist assignments:

 

•       Content Personalization

Dynamically adapt content displayed, based upon customer segmentation & customer profile which is dynamically retrieved from the Siebel CRM.

 

scope: business analysis, scenario-definition based upon customer segmentation, technical requirements for ATG to Siebel interface, project management

 

•       e-learning

Set-up of a J&J university, leveraging global and local content

 

scope: business analysis, content architecture, detailed technical requirements, project management

 

•       Content Management localization processes

Based upon the existing ATG & Documentum eBusiness platform, review of the existing content architecture, technical architecture and associated business processes in order to leverage local content between the

various operating companies.

 

scope: business analysis, requirements definition, detailed technical requirements, project management

 

•      Realisation of a multi-channel communication platform towards consumers and professionals

Co-designed and implemented a unique integrated ebusiness marketing platform in Pharma across Europe,

with a focus on leveraging strategy, technology and content, fully integrated with a Siebel CRM environment. Currently 112 websites rolled-out, whereby full leverage of content and functionality is achieved.

 

scope: High-level technical analysis, Business analysis, Content strategy definition, Business Process definition

(content creation, regulatory review, content sharing), Definition of conceptual technical architecture

(allowing for localisation while maintaining re-use of the functional library), Localization process definition, Business process interaction with Siebel CRM environment, Quality Management, Implementation project

management (20 full-time developers + 9 local teams in EMEA)

Technologies: Oracle ATG

 


 

Indaver [Assignment: 1,5 months – 2007]


 

Short-term specialized consultancy assignment with following scope:

 

•       Realization the current functional analysis performed by Indaver

•       Formulate high-level technical options based on the perceived Indaver needs

•       Associate the high-level technical options with budget and staffing indications

•       Provide support materials to be able to prepare for an RFP track

 

 


Worldspan [TechTeam Global – 2005/2006]


 

Consolidation of Worldspan’s highly specialized 2nd level software support helpdesk. Consolidation of 13 helpdesk’s into a global 24x7 helpdesk environment. Integration between the 2nd level helpdesk incident management environment into the Software development service request environment. Realization of a n end- user self-service environment.

 

scope: High-level technical analysis, Business analysis, Business process definition, Quality Management, Implementation project management, Operational excellence focus

 


 

NATO [IconMedialab Intl – 2003]



Redesign of the NATO static HTML website, into a dynamic site serving content for the dispersed visitor audience. The challenge was to makes NATO 1,5 million page site accessible to the relevant audiences ranging from the ignorant visitor to the specialized political audiences. In order to enable the dynamic content architecture, a web content management driven application has been selected to support the complexity of the content structure. At

the same time the strictest content release procedures had to be respected.

 

scope: High-level technical analysis, Business analysis, Content strategy definition, Business Process definition

(content creation, regulatory review, content sharing), Definition of conceptual technical architecture (allowing for localization while maintaining re-use of the functional library), User profiling and segmenting, Implementation

project management

 


Touring Wegenhulp / Touring Secours [IconMedialab Intl – 2000]


 

Development of an online strategy definition based upon the corporate business strategy analysis performed by Bains. Conduct interviews with different business stakeholders with regards to key business drivers. Visitor conversion programs realized through Touring’s mobility portal.

 

scope: Business owner review, Content Analysis, Formulation of a consistent online strategy in line with corporate strategy, Visitor conversion programs, Coordination of the (internal) implementation

 


Compaq Belux [Ogilvy – 1996/1999]


 

Compaq’s website for Belux was a static HTML-based website, maintained by external parties manually updating

HTML-pages. Due to the amount of updates, promotions and events, it was decided that Compaq’s website would be converted in an automated web content management solution.

Thorough business process analysis allowed for an effective content creation process, empowering the business owners and still enforcing the necessary release controls.

 

scope: Detailed business cases, Business Process Analysis, Use Case scenario’s,                               Business Process Change

Management support, Implementation Project Management

 

 


Ogilvy Intranet [Ogilvy – 1999]


 

Ogilvy had been using a variety of dispersed Intranet environments. By means of the redesign, the objectives were to consolidate the scattered information by means of the use of proper technology, combined with an effective interface design. Through careful research, user segmentation was defined that enables them to transform information into knowledge to meet the specific business needs of individual users and their clients. This unique approach allows to develop solution-based content that is both locally relevant and globally important.

After the relaunch intranet usage skyrocketed more than 900% - from 3,000 monthly visits to a monthly average of over 28,000. And these statistics are based on voluntary usage.  Truffles is Ogilvy's number one business- critical tool and their top new business generator.

 

scope: User segmentation, Detailed business cases, Use Case scenario’s, Implementation Project Management